Iconic Watch Brand Debuts Playful Designs with Butterflies, Cars, Unicorns, and More, Sparking Joy for the Next Generation
Armitron’s Fresh Tick: Kids Collection Leaps into the Next Generation of Timepieces
In a dazzling burst of color and imagination, Armitron, the American watch brand renowned for its stylish and affordable timepieces, is stepping into a new era with the launch of its Kids Collection. This move marks a delightful expansion for the nearly fifty-year-old, family-owned powerhouse, known for its timeless creations for adults, now turning its attention to young enthusiasts with four innovative designs.
Armitron’s Kids Collection isn’t just about teaching the little ones to tell time; it’s about transforming the act of checking the clock into an adventure. The collection features four playful styles that cater to the whims and fancies of every child. Priced between $20 and $25, these watches are a steal for families looking to inspire their children with fun, functional fashion.
Meet the Strap N’ Go ($25), designed for the active kid with vibrant patches and easy-to-read numbers. The velcro straps, available in bold black and blue or zesty pink and yellow, ensure a snug fit, making them perfect for all-day wear. Then there’s the Petal Pop ($20), a floral fantasy with flower-inspired designs, vibrant hands, and a movable top ring in cheerful purple and pink.
For those whose imaginations run wild, the Playtime ($20) watch transforms the mundane into the magical with designs featuring butterflies, whales, ice cream, and cars. And let’s not forget the DreamBig ($20), which inspires dreams of unicorns and airplanes with its whimsical designs that encourage children to reach for the stars.
Barbara Weichselbaum, CEO of E. Gluck Corp, enthuses, “With our new Kids Collection, we want to create lasting memories for today’s children, continuing our legacy of cherished licensed watches from the past.” This sentiment resonates with the brand’s rich history of beloved children’s timepieces, from superheroes to classic cartoon characters.
Armitron’s rebranding event this summer unveiled not only this new collection but also a refreshed identity with a new tagline, “Love Every Second.” The transformation includes updated logos, a revamped website, and an engaging brand video, all aimed at emphasizing the precious moments that watches help us capture.
Armitron, synonymous with quality and creativity since 1975, is now inviting children to join the legacy. For a brand that has always combined style with accessibility, the Kids Collection is a charming next step. Find these vibrant new designs on Armitron.com, and let the magic of time begin.
