Landmark Partnership Amplifies Commitment to Women’s Hockey Growth and Player Performance, Paving the Way for a Thriving Future”
In a groundbreaking move, the Professional Women’s Hockey League (PWHL) has just announced a monumental partnership with Bauer Hockey, marking a significant step forward for women’s hockey. Bauer, a renowned name in the hockey equipment and apparel industry, has been declared the first Official Jersey Partner of the PWHL, effective from the upcoming 2024-25 season.
This strategic collaboration not only solidifies Bauer’s commitment to women’s hockey but also amplifies its ongoing campaign, ‘Everything for the Girls’. Jayna Hefford, PWHL Senior Vice President of Hockey Operations, expressed her enthusiasm, emphasizing Bauer’s role as a leader in supporting the performance needs of the league and its athletes. She highlighted the partnership as a testament to Bauer’s dedication to promoting and nurturing women’s hockey at all levels.
Under this partnership, Bauer will exclusively provide official game and replica jerseys for the league and its teams. The unveiling of the newly designed jerseys ahead of the 2024-25 season is eagerly anticipated. Notably, a portion of the sales from replica jerseys will contribute to a program aimed at introducing more girls to hockey, thus fostering the growth of the PWHL fan base.
Mary-Kay Messier, VP of Global Marketing at Bauer Hockey, expressed pride in extending the partnership, emphasizing its potential to create lasting positive impacts beyond the realm of hockey. She highlighted Bauer’s commitment to enhancing the fan experience, attracting new families, and furthering the growth of the PWHL.
Furthermore, Bauer’s engagement with PWHL players will continue to drive innovation in women’s hockey gear design. With a roster boasting talent from every PWHL team, including prominent figures like Hilary Knight and Marie-Philip Poulin, Bauer is deeply embedded in the league’s fabric.
Moreover, as the official equipment partner to the PWHL, Bauer offers players access to top-tier gear designed to optimize their performance. This year, Bauer introduces new gear specifically tailored for women, validated by PWHL players themselves.
In essence, this partnership signifies a pivotal moment for women’s hockey, with Bauer and the PWHL joining forces to elevate the sport to new heights. As the league continues to grow and attract wider audiences, this collaboration sets a promising trajectory for the future of women’s hockey.
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