John Frieda® Hair Care, synonymous with salon-quality products and tailored solutions, is revolutionizing the hair care industry with the introduction of The House of Frieda. This innovative collective, comprising the world’s finest stylists and influential content creators, is set to educate consumers on the transformative powers of John Frieda’s product line. The House of Frieda seamlessly blends decades of expertise with a modern approach, promising to redefine hair care as we know it.
The Mission and the Transformation
John Frieda® Hair Care has always been driven by a simple yet powerful mission—to provide expertly crafted, salon-quality products that enable effortless transformation. Whether it’s combating frizz, correcting color, or volumizing fine hair, the brand has consistently delivered prescriptive solutions tailored to specific hair needs. The House of Frieda propels this mission forward, making it easier for consumers to understand and utilize these innovative products to expertly address their hair concerns at home.
Meet The House of Frieda Collective
The House of Frieda boasts an impressive lineup of hair care virtuosos and influential voices in beauty:
- Laura Polko: An LA-based beauty influencer and one of Hollywood’s most sought-after celebrity hairstylists. Known for her “chic cool girl hair” styles, Laura has worked with A-listers like Gigi Hadid and Blake Lively, with her work featured in top publications including Vogue and Harper’s Bazaar.
- David Stanwell: A trendsetting celebrity hairstylist and male groomer. David’s client list includes names like Jenna Ortega and James Marsden. His ability to customize styles has brought a refreshing perspective to the industry.
- Carly Cardellino: The former Beauty Director at Cosmopolitan, Carly is a respected voice in beauty and fashion. Her independent content creation venture showcases her expertise across various platforms.
- Greta Wilson: With over 770k followers, Greta’s authentic hair tutorials and viral #gretawavyhairroutine have made her a go-to source for hair care advice.
- Marina Angioletti: A curly hair enthusiast from NYC, Marina has built an online community around embracing natural, textured hair.
- Elba Rodriguez: An NYC-based salon stylist with over 20 years of experience with John Frieda, Elba brings a wealth of knowledge in product usage and styling techniques.
The Collective’s Role and Impact
This dynamic collective will create content highlighting the transformative benefits of John Frieda products, serve as media spokespeople, and act as a think tank for the brand’s future initiatives. They will bridge the gap between consumers and the brand, leveraging their social channels and client relationships. Their influence will span across digital platforms, from Instagram to TikTok, and on the brand’s DTC site.
A Word from the Director
Marissa Vallillo, Director of Marketing at John Frieda Hair Care, emphasizes the brand’s return to its roots: “With the House of Frieda, we are going back to our roots. Our salon heritage has driven our brand to create breakthrough, game-changing products. I am excited to partner with this incredibly talented team to showcase the powerful transformative benefits of our brand.”
The Program and Beyond
The program is set to kick off this fall and will extend into 2024 and beyond. Each member of The House of Frieda will feature their curated product bundle on the brand’s website, with their content highlighted across various social media platforms.
For more information, please visit: John Frieda House of Frieda.
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