Industry Veteran Bagnulo to Lead Instigate’s Trade Strategy, Program Development, and Activation for 21+ Products, Starting with Nationwide Expansion of Proof Hard Ice Cream.
Instigate Names Tony Bagnulo as Vice President of Trade Marketing
In a strategic move aimed at bolstering its presence in the competitive spirits industry, Instigate, a cutting-edge agency based in Atlanta, proudly welcomes Tony Bagnulo as its Vice President of Trade Marketing. Richard Leslie, the President of Instigate, announced Bagnulo’s appointment, emphasizing his vast experience and expertise in the beer, wine, and spirits marketing arena.
With an impressive career spanning two decades, Tony Bagnulo brings a wealth of knowledge to his new role at Instigate. His extensive background includes pivotal positions at industry giants such as Diageo, Bacardi USA, and Sidney Frank Importing Company. Throughout his career, Bagnulo has played a crucial role in developing and implementing successful trade marketing strategies for renowned global brands like Johnnie Walker, Crown Royal, Jägermeister, Ketel One, and Bacardi.
A distinguished veteran of the United States Army, Bagnulo’s leadership in trade marketing has earned him recognition and accolades. He is the visionary behind the award-winning spirit, Bulrush Gin, and the founder of Broad Creek Spirits Group. While taking on his new role at Instigate, Bagnulo will continue to oversee these businesses from their Hilton Head Island, South Carolina offices.
Instigate, described as “one part venture capital, one part culture creator, one part Sandinista,” is renowned for its innovative approach to the industry. The agency is committed to sharing in the success or failure of its clients, setting a unique tone in the competitive landscape. Richard Leslie expressed his enthusiasm about the appointment, stating, “Tony is a seasoned veteran and brings a wealth of spirits marketing knowledge to Instigate. I am thrilled to have him leading the charge in this critical sector of our business as we develop and bring new brands to market.”
Tony Bagnulo’s initial responsibilities at Instigate will involve overseeing retail marketing support and merchandising programs for Proof Hard Ice Cream, a brand that is rapidly expanding nationwide. This move aligns with Instigate’s dynamic and forward-thinking approach to brand development.
Instigate’s ethos, described as “shaken and stirred, served in a long neck bottle, fuse lit,” reflects the agency’s commitment to creating a lasting impact in the industry. The announcement of Tony Bagnulo’s appointment signals Instigate’s dedication to maintaining its position as an industry leader and innovator.
For more information about Instigate and its ventures, visit www.instigate.agency.
