Electronic Music Superstar Joins Forces with Leading Cosmetics Brand to Celebrate Self-Expression and Creativity
Maybelline New York Announces Peggy Gou as Global Ambassador
Maybelline New York, the world’s leading cosmetics brand, is excited to announce electronic music sensation Peggy Gou as its newest global ambassador. Known for her hit song “(It Goes Like) Nanana” and her influential presence in both the music and fashion worlds, Gou brings her unique blend of creativity and self-expression to the Maybelline family.
Maybelline New York, a top global cosmetic brand available in over 120 countries, is renowned for combining advanced formulas with on-trend expertise and a New York City edge. Their mission is to provide innovative, accessible, and effortless cosmetics for everyone. In 2020, Maybelline launched Brave Together, a long-term initiative to support those affected by anxiety and depression worldwide. This program offers critical support, educational resources, and aims to destigmatize mental health conversations, committing $10 million over five years to global and local organizations.
“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador,” said Trisha Ayyagari, Global Brand President of Maybelline New York. “Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”
Peggy Gou, a cultural icon with over 4 million social media followers and 11 million monthly Spotify listeners, has headlined major festivals like Ultra and Coachella. With a background in fashion and a degree from the London College of Fashion, she has seamlessly blended her love for music and style, becoming a trendsetter and tastemaker.
“I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me,” expressed Peggy Gou. “Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.”
As Maybelline’s ambassador, Gou will lead upcoming product and brand campaigns, encouraging fans to embrace their individuality and express themselves through makeup. The collaboration will debut with Peggy lending her unique touch to Maybelline’s SuperStay Matte Ink Liquid Lipstick range, known for its revolutionary 16-hour lasting formula.
For more information on Maybelline and its initiatives, visit www.maybelline.com or www.maybelline.com/bravetogether.
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