Winnie Harlow and Coca-Cola AI: Redefining Holiday Joy with Creativity, Kindness, and Inclusivity
In a groundbreaking collaboration, supermodel and beauty entrepreneur Winnie Harlow has teamed up with Coca-Cola AI to deliver a unique and innovative take on kindness and empowerment during the festive season. The campaign not only showcases Harlow’s creative flair but also emphasizes the power of AI in fostering connection and individual expression.
Winnie Harlow, known for her advocacy for representation and redefining beauty standards, has unveiled a series of AI-generated holiday cards that reflect her diverse experiences during the holidays. The cards pay tribute to various aspects of her life, including her beachside celebrations in Jamaica, cozy family holidays in Canada, and a nod to her imaginative younger self in the “Out of This Universe” theme.
The Coca-Cola AI-generated images are more than just aesthetically pleasing; they convey a powerful message about kindness and empathy. Harlow believes in the ability of AI to connect people, uplift spirits, and encourage individuals to embrace their uniqueness, regardless of their location or background.
Winnie Harlow expressed her excitement about the innovative project, stating, “In everything I do, creativity and kindness are at the core, and I love the way that Coca-Cola AI is giving everyone the chance to create according to the world as they see it and share their unique take on the holidays. Together with Coca-Cola AI, we are inviting people everywhere to do this together.”
The collaboration between Winnie Harlow and Coca-Cola AI goes beyond creating visually stunning images. It aims to set a new standard for representation in various forms of media. Harlow emphasized, “We’ve disrupted fashion; now it’s time to disrupt the way we send holiday cards and what that looks like.”
Coca-Cola’s Create Real Magic platform serves as the canvas for this creative endeavor. It allows individuals to experiment with AI and design their own shareable holiday cards, uniquely reflecting their celebration of the holiday season. The platform also provides unprecedented access to Coca-Cola’s iconic characters and imagery, allowing a reinterpretation of these assets through the lens of new technology.
Pratik Thakar, Coca–Cola’s Global Head of Generative AI, stated, “We are literally putting the power of our brand into our fan’s hands. Now they can personalize holiday cards and represent themselves as they would like to be seen, in a way that represents how they celebrate the holidays.”
This year’s global festive campaign extends to more than 80 markets worldwide, with a unifying theme centered around the magic of kindness and the spirit of generosity. The narrative encompasses various channels, from TV ads to physical experiences with the iconic Coca-Cola Christmas Caravan tour, local charitable partnerships, digital initiatives like the ‘Create Real Magic’ AI Christmas Card generator, and the ‘Find Your Inner Santa’ quiz.
Winnie Harlow, born to Jamaican parents and raised in Canada, has become one of the world’s most sought-after supermodels and beauty entrepreneurs. Diagnosed with vitiligo at the age of 4, she has used her platform to showcase the diversity of beauty and challenge traditional beauty standards.
In addition to her modeling career, Harlow has ventured into various partnerships and projects, including her skincare brand Cay Skin, launched in April 2022. The brand promotes inclusivity with its look-good/feel-good formulas, receiving acclaim from notable outlets.
Winnie Harlow’s collaboration with Coca-Cola AI adds another dimension to her multifaceted career, emphasizing her commitment to creativity, kindness, and empowerment.
As part of the campaign, Winnie and Coca-Cola invite people worldwide to visit CreateRealMagic.com to generate artwork and share the holiday spirit with family and friends. The initiative encourages users to download, share, copy, and distribute their personalized greetings cards as they wish.
In a world where connection and representation matter, Winnie Harlow and Coca-Cola AI are rewriting the rules of holiday greetings, creating a more inclusive and creative space for everyone. #CreateRealMagic
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