Enhanced Collaboration to Feature Team-Branded Casino Games, VIP Fan Delights, and Prime Time Exposure in National Broadcasts
In an exciting development for sports fans and enthusiasts of both sports betting and hockey, BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL) have jointly announced a multi-year North American partnership extension. This expanded collaboration is set to introduce innovative offerings and enhanced experiences for fans across the continent.
The renewed partnership solidifies BetMGM’s position as the Official Sports Betting and Gaming Partner of the NHL. As part of the extended deal, BetMGM will embark on creating specialized VIP fan experiences, incorporating NHL imagery to design team and league-branded casino games. Additionally, BetMGM will enjoy prominent exposure during nationally televised broadcasts, further enriching the fan experience and elevating the profile of both entities.
BetMGM CEO Adam Greenblatt expressed his enthusiasm about the extended partnership, emphasizing the company’s commitment to delivering exceptional live experiences and new content to hockey enthusiasts. Greenblatt stated, “Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love.”
One of the key highlights of this partnership extension is BetMGM’s significant branding within nationally televised broadcasts in the United States. Viewers can expect to see BetMGM’s camera-visible signage throughout the NHL’s regular season and Stanley Cup Playoffs, featuring advanced advertising approaches such as Digitally Enhanced Dasherboards and virtual slot in-ice ads.
Jason Jazayeri, NHL Vice President of Business Development, shared his excitement about the evolving partnership, stating, “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming, all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”
Jason Jazayeri, NHL Vice President of Business Development
Both BetMGM and the NHL are committed to promoting responsible gaming education. As official partners of the American Gaming Association’s “Have A Game Plan.® Bet Responsibly.™” campaign, they aim to educate new and seasoned bettors on responsible sports wagering. This initiative underscores the importance of ensuring a safe and responsible environment for sports betting enthusiasts.
BetMGM’s expansion into new markets is accompanied by a continued focus on responsible gaming. The company is proud to offer resources such as GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Integrated into BetMGM’s mobile and desktop platforms, GameSense provides customers with a responsible gambling experience, complementing existing tools that prioritize customer safety and enjoyment.
As fans eagerly anticipate the forthcoming NHL seasons, this extended partnership promises a wealth of engaging experiences, unique activations, and responsible gaming initiatives, further solidifying the synergy between BetMGM and the National Hockey League. Sports enthusiasts can look forward to an exciting blend of cutting-edge technology, immersive content, and responsible gaming practices that elevate the overall fan experience in the world of sports betting and hockey.
