The new ELLE Resort Swimwear Collection brings a fresh, sophisticated take on swimwear with a touch of Brazilian flair.
ELLE Makes a Splash at Miami Swim Week: Vibrant Designs Turn Heads
ELLE brought the heat to Miami Swim Week 2024, unveiling their sizzling new ELLE Resort Swimwear Collection by CFDA darling Ilana Kugel. Forget boring bikinis – this launch was a pool party for the senses, solidifying ELLE as a must-have in the swimwear game.
“Miami Swim Week was the perfect stage to drop this collection,” said Scott Weissman, CEO of ELLE Resort Swimwear. “From the flawless models to Ilana’s show-stopping designs, it was a total knockout. We know women everywhere will be obsessed with this fresh take on swimwear.”
The week kicked off with a splash at a VIP bash on a private Venetian Island waterfront estate. Influencers sipped cocktails and mingled as stunning models strutted their stuff in the Spring/Summer 2025 Collection. The energy kept building, culminating in a finale runway show and afterparty at the SLS South Beach. Let’s just say, ELLE closed out Miami Swim Week with a bang!
The collection itself was a vibrant mix of neutral and bold hues, perfect for soaking up the summer sun. Think unique, form-fitting cuts and chic cover-ups that screamed innovation. The models positively glowed, and Italian bombshell Ambra Battilana Gutierrez led the charge along with a stellar cast.
Designer Ilana Kugel poured her passion, creativity, and Brazilian heritage into this collection. “I want to create high-quality, trendsetting pieces that make women feel amazing,” Kugel shared. “In Brazil, we embrace bright colors and bold designs – it’s a different vibe than American fashion. My goal is to bring joy and confidence to women, empowering them to embrace themselves and live life to the fullest.”
Backed by the iconic ELLE brand, ELLE Resort Swimwear fills a void in the market, offering fresh, sophisticated designs with exceptional quality. Kugel’s expertise in tailoring is evident in every piece, making this a collection women will crave.
Miami Swim Week is the ultimate hub for swimwear designers, and ELLE took full advantage of this global platform. As a Rio native, Kugel draws inspiration from her Brazilian roots and a lifestyle focused on happiness, health, and wellness. It’s no surprise she’s the first-ever athleisure designer inducted into the CFDA – her designs push boundaries in aesthetics, functionality, and fabric technology.
Sustainability meets style with ELLE Swimwear. This collection caters to the eco-conscious fashionista with sophisticated color palettes, unique designs, and high-quality, durable materials built to last.
The partnership between Miami Swim Week and Ilana Kugel’s vision has propelled ELLE Swimwear to new heights. This collection offers the perfect blend of fashion and function, ensuring every woman can look and feel her best.
With the backing of Lagardère Active Enterprises’ ELLE brand licensing program, the future is bright for ELLE Resort Swimwear. Get ready to see these innovative designs turning heads at every pool party this summer!
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