H&M Celebrates Pride Across the Americas with Renewed Commitment to LGBTQIA+ Community

The fashion giant relaunches its “My Chosen Family” campaign and supports various Pride initiatives and partner organizations throughout the U.S., Canada, Mexico, Colombia, and Ecuador.

H&M Celebrates Pride Across the Americas

H&M reaffirms its year-round dedication to the LGBTQIA+ community with the relaunch of its “My Chosen Family” campaign, emphasizing the vital role of non-biological families for many in the LGBTQIA+ community. This June, as Pride celebrations unfold across the Americas, H&M stands at the forefront with a series of initiatives and support spanning the United States, Canada, Mexico, Colombia, and Ecuador. The brand will also feature prominently in the Pride marches of cities like New York, Los Angeles, Toronto, Mexico City, Bogotá, and Quito.

“For H&M, Pride is something we celebrate and endorse 365 days a year, but in June we raise our voices even louder,” says Carlos Duarte, President of H&M Region Americas. “We support our colleagues and customers who are members or allies of the LGBTQIA+ community as well as our various partner organizations who have a crucial impact on people’s lives across the Americas.”

In the U.S., H&M has been a longstanding advocate of the LGBTQIA+ community, supporting groups such as the ACLU and The Trevor Project (TTP). On June 11th, H&M will sponsor the ACLU’s Pride Reception NYC, celebrating the LGBTQIA+ work of the NYCLU & ACLU. H&M also marks its fifth year of partnership with TTP and will match donations made between June 12th to 14th up to $150,000 to further their mission to end LGBTQ youth suicide. Last year, H&M’s support during Pride 2023 helped TTP’s trained counselors serve over 500,000 LGBTQ+ youths. Since the partnership’s inception, H&M has donated over $1 million to TTP’s life-saving mission.

In Canada, H&M continues its steadfast support for the Rainbow Railroad, a global nonprofit aiding at-risk LGBTQIA+ individuals in finding safety worldwide. For the second year in a row, H&M is proudly sponsoring the Freedom Party Toronto, showcasing its commitment to championing LGBTQI+ rights and community initiatives.

H&M will expand its support of The Trevor Project to Mexico with a donation and a new volunteering program between H&M employees in Mexico and TTP, providing life-saving services for LGBTQIA+ youth struggling with mental health.

Internally, H&M will engage its partnership with the ACLU through a speaker series aimed at educating and empowering the brand’s Colleague Resource Groups. Led by PrisHM (LGBTQIA+ colleagues and allies) and Vibe (Colleagues of Black, African, and Caribbean descent and their allies), this workshop will discuss anti-LGBTQIA+ and discriminatory laws, with a special emphasis on the challenges faced by Black Trans women. The series aims to empower colleagues with information to make educated voting decisions and navigate the voter registration process.