Global finance leader Paul Keeble joins Assembly, bringing two decades of expertise to drive innovation and financial strategies for top-tier brands worldwide.
Global media agency Assembly has recently made a strategic addition to its leadership team with the appointment of Paul Keeble as Global Chief Financial Officer. Bringing with him over two decades of experience in global finance leadership, Keeble is set to play a pivotal role in driving profitable growth for Assembly across the media, advertising, and professional services sectors.
Keeble, based in London, will be reporting directly to the Global CEO, Rick Acampora, and his extensive track record positions him as a valuable asset to the agency’s continued expansion.
Proven Track Record of Driving Profitable Growth
With a career spanning more than 20 years, Paul Keeble has established himself as a results-oriented leader with a keen focus on enabling profitable growth. His expertise lies in collaborating effectively with senior leadership, providing strategic decision support, and delivering commercial insights that contribute to overall business success.
“We are delighted to welcome Paul into Assembly. As a results-oriented leader, he brings a dynamic and forward-thinking approach to innovative business and financial strategies that drive top-and bottom-line growth,” commented Rick Acampora, Global CEO. “Paul’s leadership and financial rigor are of critical importance for us as we continue to grow as an agency and measure and optimize performance for both ours and our client’s businesses.”
Extensive Finance Leadership Experience
Paul Keeble’s impressive career includes holding top finance positions at renowned agencies such as Wavemaker, Fetch, The Marketing Store, and Draft FCB. As a collaborative and transformation-focused business partner, Keeble brings a solid technical background in audit and advisory from Deloitte and is a member of the Institute of Chartered Accountants in England and Wales.
Keeble has demonstrated his ability to lead finance functions within complex matrix organizations, having contributed to the success of industry giants like WPP, Dentsu Aegis Network, and The Interpublic Group. This showcases his adeptness in navigating diverse and challenging environments.
“I am excited to join Assembly as it continues on its journey of growth and transformation and looking forward to contributing to its continued success,” said Paul Keeble. “I look forward to collaborating with the talented team to elevate financial operations and support the agency’s vision.”
Assembly: A Modern Global Omnichannel Media Agency
Assembly, positioned as the modern global omnichannel media agency, operates at the intersection of data, talent, and technology. Their approach involves connecting big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. The agency’s work is powered by its proprietary, in-house technology solution, STAGE, and led by a global talent base of over 1,600 people around the world.
The agency is purpose-driven at its core and is recognized as pioneers in social and environmental impact within the agency world. Assembly takes pride in being a member of Stagwell, the challenger network built to transform marketing.
With Paul Keeble at the helm as Global CFO, Assembly is poised for continued success, leveraging his wealth of experience and expertise to further enhance financial operations and support the agency’s vision of finding the change that fuels growth for its people, business, and clients.
