Elevating Brands to New Heights: JT Pierce Joins Tag Americas to Spearhead Cutting-edge Growth Strategies and Tech-Enabled Solution
Global creative production and channel activation partner, Tag, welcomes JT Pierce as the new Chief Growth Officer for Tag Americas’ U.S. market.
In a strategic move to bolster its presence and drive growth in the U.S. market, Tag, a global creative production and channel activation partner, proudly announces the appointment of JT Pierce as the Chief Growth Officer for Tag Americas. This significant move reflects Tag’s commitment to navigating the dynamic challenges of the modern business landscape and delivering innovative solutions to its clients.
Toby Codrington, CEO of Tag Americas, expressed his enthusiasm about the appointment, stating, “We are extremely pleased to welcome JT Pierce to Tag Americas as our US Chief Growth Officer. In today’s marketing ecosystem, where both brand and agency talent must be leveraged to meet evolving industry demands, J.T.’s firsthand brand and agency experience will play a pivotal role in navigating the complexities of today’s modern business landscape.”
With a distinguished 20-year career marked by strategic leadership roles, Pierce has a proven track record of delivering successful marketing solutions that drive growth and engagement for some of the world’s most iconic brands. His experience includes notable contributions to brands such as Sony PlayStation and DoorDash. Prior to joining Tag, Pierce served as the Managing Director at the global advertising agency, 72&Sunny.
Pierce, in his statement, emphasized his excitement about joining Tag, stating, “Tag is a dedicated brand partner and committed to delivering the best and latest tech-enabled solutions for our clients. I’m excited to be part of a company that puts people and technology at the heart of everything we do.”
George Rex, Chief Client Officer of Tag Americas, highlighted Pierce’s wealth of experience in both agency and brand roles, stating, “With a wealth of agency and brand experience spanning various sectors, JT possesses a profound understanding of the daily challenges encountered by Chief Marketing, Technology, and Procurement Officers. This unique insight is of significant benefit to both our team and clients as we partner to drive efficiencies across the seamless creation and delivery of personalized, omnichannel content for brands.”
Codrington further emphasized the alignment of Pierce’s experience with Tag’s vision, saying, “JT’s experience and solid business acumen seamlessly align with Tag’s own in delivering innovative and client-centric solutions, positioning him as a valuable, strategic leader within our organization.”
As Tag continues to evolve in the ever-changing landscape of creative production and channel activation, the addition of JT Pierce as Chief Growth Officer is poised to bring fresh perspectives and drive strategic initiatives that will further strengthen Tag’s position as a global leader in creative solutions.