Spectrum Reach’s ‘Pay It Forward’ Program: Transforming 250 Underserved Businesses in 2024

Empowering Local Entrepreneurs Nationwide: Spectrum Reach’s Commitment to Boosting Visibility, Fostering Growth, and Building Thriving Communities through ‘Pay It Forward’ Initiative.

Spectrum Reach, the advertising sales business of Charter Communications, Inc., is on a mission to empower underserved small businesses across the nation through its 2024 “Pay It Forward” initiative. The program, now accepting applications, aims to provide 250 deserving entrepreneurs with a transformative advertising and marketing experience, offering them access to valuable resources to help boost their visibility and success.

Connecting Communities, Supporting Entrepreneurs

Underserved small businesses play a crucial role in local economies, but often face challenges in effectively reaching their potential customers. Spectrum Reach’s Senior Vice President of Marketing, Michael Guth, emphasizes the significance of supporting local businesses: “Small underserved businesses are critical to the local economies of the cities and towns we serve, and they often need help connecting their message to their potential customers.”

With the “Pay It Forward” initiative, Spectrum Reach is committed to providing tools, resources, and marketing expertise to enable these businesses to thrive in their communities.

A Track Record of Success

Since its launch in 2021, the “Pay It Forward” program has already made a substantial impact, investing over $50 million in advertising and resources. Over 2,000 businesses across 36 states have benefited from Spectrum Reach’s support, ranging from coffee shops and childcare facilities to restaurants and law firms.

One success story from the 2023 program is GreaterHealth Pharmacy and Wellness in St. Louis, Missouri. Marcus Howard, the founder, shared his experience: “Through ‘Pay It Forward,’ Spectrum Reach helped us introduce our brand to the St. Louis community with a three-month TV advertising campaign and free commercial. Having our commercial on major network channels built instant credibility; we saw a 23% increase in calls and customers, proving the effectiveness of the program.”

What to Expect in 2024

This year’s “Pay It Forward” program offers selected businesses a comprehensive package of high-value services, including:

1. Free Advertising: Participating businesses will receive a 30-second original commercial produced by Spectrum Reach’s in-house creative agency, Kernel. They will also enjoy a complimentary linear and streaming TV advertising campaign running throughout April, May, and June.
2. Expert Mentoring: Entrepreneurs will receive valuable support and advice from experienced mentors, including insights from previous program participants and successful business owners.
3. Resources: In addition to dedicated support from Spectrum Reach’s local marketing experts, businesses will receive a free laptop. Throughout the program, participants will have exclusive access to a members-only “Pay It Forward” website featuring educational resources, webinars, news, and business insights.
4. Community Building: Spectrum Reach will organize local and virtual events throughout the year, providing opportunities for entrepreneurs to share ideas, build connections, and foster a supportive business community. The program has also partnered with various chambers of commerce to host events in regional markets.

How to Apply

Underserved businesses looking to benefit from Spectrum Reach’s “Pay It Forward” program must be legally registered to operate within a designated market area served by Spectrum Reach. The application deadline is February 25, and the selected participants for 2024 will be announced in late March.

For more information and to apply, visit the official website.

In a world where local businesses are the heartbeat of communities, Spectrum Reach’s “Pay It Forward” initiative stands as a beacon of support, fostering growth, and success for underserved entrepreneurs nationwide.