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HomeBusinessLatino Media Network Names Sylvia Banderas Coffinet CEO

Latino Media Network Names Sylvia Banderas Coffinet CEO

The company is one of the largest, Latina-owned multiplatform audio & media companies serving the Latino market in the country with Sylvia joining the founding team; she will work alongside Stephanie Valencia and Jessica Morales Rocketto, the company's founders

The company is one of the largest, Latina-owned multiplatform audio & media companies serving the Latino market in the country with Sylvia joining the founding team; she will work alongside Stephanie Valencia and Jessica Morales Rocketto, the company’s founders

A new CEO has been named for Latino Media Network: Sylvia Banderas Coffinet. Founded by Stephanie Valencia and Jessica Morales Rocketto, Sylvia joins the company’s founding team to serve the Hispanic market in the U.S. In her role at LMN, Sylvia will oversee finance, operations, corporate strategy, and development to ensure that the company grows and becomes profitable. New York City will be her base of operations.

She has been recognized as a longstanding champion and revenue leader in the Latin media market for many years. She has launched some of the most significant content franchises and brand initiatives for Latino media in her nearly 20-year career, including POPSUGAR’s Juntos x Target, Hola! People en Espaol’s Chica x Maybelline, USA’s Latina Powerhouse x Estee Lauder Companies. A total of more than half a billion dollars in revenue has been generated through her monetization of brand launches that have served Latino consumers with brands such as Ford, Delta, Estee Lauder Companies, L’Oreal USA, Procter & Gamble, Macy’s, Ulta Beauty, Johnson & Johnson, Walmart, Toyota, and many others.

In her most recent role, Sylvia served as General Manager, Marketing Equity & Inclusion Partnerships at Vox Media. Aside from being Chief Revenue Officer, she has also been a Publisher at HELLO & ¡HOLA! At Latina Media Ventures’ Latina Magazine and Conde Nast’s Glamour, she held roles as national advertising director for American Media Inc. and PEOPLE en Espaol.

As part of Forbes’ recognition of her, she has been named a “Trailblazing Latina Executive in Media” and “Top 10 Leader in Hispanic Executives” in 2020.    

Sylvia earned her undergraduate degree in Latino Studies and Spanish Literature from Columbia University. A Stanford University MPA Fellow, she recently obtained Cornell University’s Diversity, Equity and Inclusion certification. New York is the home base of Sylvia.

The largest radio deal in the last three years was LMN’s acquisition of 17 radio stations in ten cities from Univision.

Latino Media Network is a media company serving the Latino community by helping us make sense of the world and their place in it. We will inspire, inform and celebrate Latinos through an audio focused multimedia network, owned and operated by members of our community. We will focus on content creation across a variety of culturally relevant subjects and help our community navigate the ocean of information that exists in our society. The network will create cultural pride by telling our stories, addressing our concerns and talking about opportunities for a better future.

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