Embracing Contrasts: The Iconic Model in AVEC LES FILLES’ Most Diverse Collection Yet
AVEC LES FILLES, epitomizing modern French style in outerwear and apparel, has launched its much-anticipated Fall/Winter 2023 campaign starring the multi-talented Hannah Godwin. This season, the brand strives to inspire women through an artful approach to dressing, embracing both glamour and edge.
The latest collection sees Godwin, renowned model, entrepreneur, and fashion icon, styled impeccably by the brand’s Creative Directors, Bradley Mounce and Sofia Wahlberg. They’ve dressed her in the brand’s hallmark outerwear, including tailored wool-blend coats, pronounced-shoulder trenches, and faux-fur jackets. These are elegantly juxtaposed with glamorous dresses and edgy distressed denim.
Images from the campaign spotlight diverse sides of Godwin, from exuding power and femininity in a ruched, vegan-friendly FAUX-EVER LEATHER™ bodycon dress, to channeling relaxed, cool-girl aesthetics in a maxi knit coatigan. A particularly captivating shot portrays Godwin, draped in a shawl collar faux fur jacket, her hair styled to a wet-look finish.
Commenting on the collaboration, Jamie Litvack, President of Bagatelle International Inc., which owns AVEC LES FILLES, said, “AVEC LES FILLES and Hannah share a history since her rise to prominence in 2019. Her entrepreneurial spirit, style, creativity, and compassion resonate with our brand’s core values. Our decision to feature her in the Fall/Winter 2023 campaign was instinctive, and the experience has been delightful.”
Bradley Mounce and Sofia Wahlberg expressed their vision for the collection, “This season is about modernity, a sleek aesthetic that’s simultaneously elevated and timeless. Our emphasis was on precise tailoring, rich textures, and luxurious fabrics, crafting pieces that meld seamlessly into one’s wardrobe and lifestyle. It’s fresh, daring, and unabashedly sensuous.”
Hannah Godwin also shared her enthusiasm, “I’ve admired AVEC LES FILLES for their high-end designs and affordability. Collaborating with them this season gave me a platform to unveil an unseen facet of myself. The experience was deeply collaborative, even leading to an impromptu haircut mid-shoot! The final campaign is something I’m truly proud of, and I’m eager for everyone to witness this evolution.”
The AVEC LES FILLES Fall/Winter 2023 collection is available for purchase on aveclesfilles.com and in select premium retailers such as Nordstrom and Anthropology. For a complete reveal of the campaign and exclusive behind-the-scenes content, follow @aveclesfilles and @hannahg11 on Instagram and TikTok.
About AVEC LES FILLES:
Originating in 2017 and becoming a part of Bagatelle International Inc. in 2019, AVEC LES FILLES, translating to “with the girls” in French, is a blend of LA birth, New York design, and Parisian inspiration. The brand aspires to inspire women with fashion that’s minimalistic yet chic, sexy, and effortlessly cool. From statement outerwear to vegan-friendly FAUX-EVER LEATHER™ styles, the brand now encompasses a wider range of ready-to-wear pieces, including dresses and denim.
About Bagatelle International Inc.:
A leading name in contemporary ready-to-wear, outerwear, and leather clothing, Bagatelle International Inc. houses popular brands such as AVEC LES FILLES, Bagatelle Collection, and kathy ireland. Their collections are available in major retailers like Nordstrom, Bloomingdale’s, Macy’s, and Urban Outfitters.
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