New partnership brings concert discovery stra
ight into the YouTube experience, launching with Sabrina Carpenter
Live music has always been about discovery. You hear a song, fall in love with an artist, and the next logical step is to see them perform in the flesh. But in an era when streaming and social media drive our cultural rhythms, that journey has often felt disjointed. You might catch a new single on YouTube or a viral Short, then spend half an hour toggling between apps and sites just to figure out if the artist is on tour.
That disconnect ends today. YouTube and Bandsintown, the global leader in live music discovery, have announced an exclusive partnership that will integrate concert listings directly into YouTube. Starting now, fans can spot upcoming shows while watching music videos, browsing Shorts, or exploring an artist’s channel—and with a few taps, go from casual listener to ticket-holder.
The collaboration kicks off with none other than Sabrina Carpenter, who just lit up Lollapalooza and is now on a headline tour. Carpenter, with more than 12 million YouTube subscribers and over a million followers on Bandsintown, is the ideal artist to debut the feature. Her fans will now see tour dates embedded into her YouTube presence, making it easier than ever to catch her live.
But the real power of this move is in scale. YouTube’s billions of monthly users will now encounter Bandsintown’s vast concert catalog—2.3 million annual events from 700,000 artists and 65,000 venues—woven seamlessly into their streaming habits. Soon, the integration will expand to YouTube Music, with concert listings appearing on artist pages and even the homepage. And if that weren’t enough, YouTube will also begin sending push notifications to remind fans when their favorite artists are playing nearby.
For the artists themselves, this is more than just a convenience feature. With the decline of traditional revenue streams, ticket sales are lifelines. Bandsintown’s co-founder Fabrice Sergent framed it clearly: “At a time when musicians continue to struggle to generate income, this exclusive integration with YouTube further demonstrates Bandsintown’s ethos to create value and equal opportunity for artists worldwide.”
It’s also a strategic play in the bigger picture. Over the last 18 months, Bandsintown has become the preferred live music data provider for platforms like Google, Spotify, Apple, Shazam, and now YouTube. Their reach extends to 100 million registered fans, generating more than 400 million personalized concert recommendations every month through AI. That kind of scale ensures that even smaller artists—not just pop icons like Carpenter—have a shot at filling venues.
Fans, meanwhile, get the holy grail of live music fandom: seamless discovery. Watch a video, spot a concert, snag a ticket. No friction, no hunting through half-baked ticket sites. And with Bandsintown offering artists free tools to publish and promote tours, this isn’t just about the top one percent—it’s about democratizing access.
Ultimately, this partnership is less about technology and more about culture. Live music is a communal ritual, the beating heart of fandom. By embedding that ritual into the world’s largest video platform, YouTube and Bandsintown are not just selling tickets—they’re closing the loop between digital discovery and real-world connection.
And in a moment when algorithms often push us apart, that’s a partnership worth celebrating.
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