At the dynamic crossroads of faith, finance, and the future of entrepreneurial innovation, Sarah Jakes Roberts’ Woman Evolve and Wells Fargo have unveiled the Mind Your Business Capital Pitch Competition, powered by Wells Fargo. Announced live from the sold-out Mind Your Business Luncheon—a cornerstone of the Woman Evolve 2025 (WE25) conference—this bold initiative offers $75,000 in non-dilutive capital to three early-stage entrepreneurs whose businesses reflect bold vision, growth potential, and cultural impact.
Winners will receive $25,000 each, plus financial coaching, strategic visibility, and mentorship, with applications opening in September 2025.
“We’re not just funding businesses; we’re fueling belief in owners who are reshaping leadership, innovation, and impact,” said Sarah Jakes Roberts, bestselling author, entrepreneur, and founder of Woman Evolve. “This is what faith in action looks like.”
The announcement electrified the State Farm Arena, home to over 15,000 women of faith attending WE25. The luncheon’s highlight? A powerhouse fireside chat with Uncle Nearest CEO Fawn Weaver, offering raw insights on legacy, bold risk-taking, and building billion-dollar visions with grace.
Wells Fargo’s Gigi Dixon underscored the initiative’s impact:
“This is more than financial services—it’s investing in entrepreneurial journeys to drive economies and uplift communities.”
The winners will be revealed later this year at Woman Evolve Chicago, where they’ll also join the Inner Circle Series, a national mentorship hub for founders.
Now in its 7th year, Woman Evolve is projected to generate $35M in local economic activity in Atlanta, adding to its $70M+ impact across past host cities. Featuring names like Christine Caine, Dr. Anita Phillips, Ariane Simmone, and Dr. Joy Bradford, WE25 cements itself as a cultural juggernaut merging faith, business, and personal evolution.
Sarah Jakes Roberts continues to champion the belief that true freedom is found in surrendering and evolving into purpose-driven authenticity.
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