New Dove collection offers life-stage support for perimenopausal and menopausal women with exclusive Amazon launch.
Dove, the iconic brand known for championing real beauty and superior skincare, is boldly stepping into the women’s wellness space with the launch of its first-ever Dove Women’s Wellness Range—an innovative, science-backed collection tailored to meet the changing needs of women experiencing perimenopausal and menopausal symptoms. Available exclusively in the Amazon U.S. store, the collection reflects a growing demand for condition-specific care, with 43% of women over 45 actively searching for products that support their evolving skin and intimate health needs.
Born from collaboration with gynecologists, dermatologists, and menopause experts—including OB/GYN Dr. Jessica Shepherd—the new collection is a direct response to real stories and so-called “TMI” moments women have long felt pressured to keep quiet. The line includes four core products:
- Dove Glycolic Serum Wash to exfoliate, refresh, and control odor caused by hormonal sweat.
- Dove Cleansing Oil for dry, itchy skin, formulated with bioactive oils.
- Dove Whole Body Wash, a fragrance-free cleanser safe for vulva skin and daily use.
- Dove Ultra Gentle Balm, a leave-on moisturizer that deeply hydrates intimate areas and relieves vulvovaginal dryness.
Each formula aligns with Dove’s commitment to gentle, effective care that supports the body’s natural rhythms and respects the skin’s microbiome.
“The Dove Women’s Wellness Range is more than a product launch—it’s a cultural moment,” says Ellen Shepard, Senior R&D Director at Unilever. “We’re making it easier for women to care for their bodies with solutions rooted in expertise, not embarrassment.”
Through its new “Made with TMI” campaign, Dove is helping to destigmatize hormonal health and bring necessary conversations to light. With fast, free shipping for Prime members and prices starting at $19.99, Dove is meeting women where they are—online, informed, and ready to feel seen.
New Dove Women's Wellness Collection
Dove Introduces New Women's Wellness Collection
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