Discord has officially launched Orbs worldwide, its latest innovation in reward-based advertising that lets users earn virtual currency through completing Quests—Discord’s opt-in brand engagement experiences. This milestone expands the platform’s vision of delivering meaningful, player-first advertising while offering users tangible rewards without spending a dime.
The introduction of Orbs marks a major evolution in Discord’s advertising strategy. Built directly from user feedback and tested in a successful seven-week beta, Orbs unlock a pathway to premium Discord experiences including Nitro credits, exclusive Shop items, and custom profile badges and decorations—all earnable through interaction, not a credit card.
“By rewarding players with something they value, Discord is giving brands the ability to create an advertising experience that feels like gameplay,” said Peter Sellis, SVP of Product at Discord.
A Currency Designed for the Community
According to a 2024 Discord user survey:
- 82% of respondents wanted to earn virtual currency on the platform.
- 46% said it would improve their overall Discord experience.
Orbs responds directly to that sentiment. During its beta phase, users redeemed millions of Orbs, resulting in a 16x increase in first-time Shop purchases, with 79% of those being brand-new buyers.
More Than Just a Shop Credit
Orbs can be redeemed for:
- Nitro credits (limited-time access to Discord’s premium features)
- Exclusive Shop items
- Custom profile effects and avatar decorations
- Unique Orbs badge for your profile
Even better, the Shop now offers many fan-favorite collections with Orb-purchasable alternatives, giving users greater freedom to personalize without financial barriers.
A Win for Brands, Too
For advertisers, Orbs simplify campaign development and eliminate the guesswork around user incentives. Since Orbs are centrally valued and desired by users, brand Quests no longer require creating a unique reward structure. Instead, they plug into Discord’s ecosystem and instantly connect with an eager, engaged audience.
More than 50% of users who interacted with a Quest last month say it improved their Discord experience—and many are now actively seeking Quests to complete.
What’s Next?
With 200+ million monthly active users, Discord’s focus on authentic engagement, rather than interruption, is paying off. The company plans to continue expanding Orb redemption options and add more perks for Nitro subscribers as part of its growing player rewards ecosystem.
From game discovery to brand engagement, Discord’s Orbs are proving that when users are treated as players—not products—everyone wins.
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