In the fast-paced world of food service, speed and control are king—and enterprise restaurant brands are racing to adopt a first-party restaurant ordering platform that delivers both. Lunchbox, the fast-growing tech provider, just announced a record-breaking first half of 2025, onboarding brands like Nick the Greek, Pei Wei, Vertex Hospitality, and more in record time.
Driven by the explosive growth of first-party catering and a rising demand for digital guest engagement, these brands are tapping into Lunchbox’s streamlined infrastructure to launch faster, operate smarter, and build direct connections with their customers.
Building for Speed—and Scale
Lunchbox’s recent overhaul in engineering and onboarding processes now allows restaurants to go live in weeks—not months. The first-party restaurant ordering platform company introduced 90-day launch sprints, agile pod teams, and precision tooling to make rapid rollouts the norm. According to CEO James Walker, “Operators don’t need another endless implementation cycle. They need to go live, collect data, and start driving revenue.”
That urgency is reflected in a few key go-lives:
- Nick the Greek: Launched native catering for 84 locations in just 93 days, generating immediate revenue uplift and operational simplicity for franchisees.
- Layla Bagels: Went live with a full-stack solution—including app, loyalty, catering, and CRM—in under 66 days.
- Pei Wei and Hawaiian Bros: Both deployed scalable catering systems and order aggregation tools across over 100 locations, with Hawaiian Bros rolling out in strategic phases to win franchisee buy-in.
Lunchbox’s sprint-based onboarding system shows what a true first-party restaurant ordering platform should look like in 2025: fast, tailored, and efficient.
Catering Is No Longer a Side Dish
Lunchbox is capitalizing on a catering boom, turning what was once an auxiliary revenue stream into a strategic growth driver. Restaurants promoting catering through Lunchbox are reporting 30–40% higher check averages—frequently topping $500 per order—and increased frequency from recurring guests.
To further support this channel, the platform has rolled out features like:
- Catering Calendar View for better order management
- Dynamic House Accounts to accommodate volume clients
- Backend enhancements for easier placement of large orders
Lunchbox also introduced Free Order Aggregation with the purchase of core solutions and is beta testing Bank Loyalty, a game-changing rewards system designed to rival Starbucks’ iconic model.
The First-Party Future
Restaurants are now seeing the long-term value of owning their guest data and tech stack through a first-party restaurant ordering platform, rather than relying on third-party apps.
And the data backs this movement:
- 88% of restaurants say online ordering is essential to their business (Square)
- 57% of diners prefer to order directly from a restaurant’s own website or app (Deloitte)
- 61% of operators list off-premise optimization as a top 2025 priority (Technomic)
Lunchbox’s suite of tools—including web and app ordering, catering management, order aggregation, guest engagement, and an open API—empowers over 5,000+ locations nationwide, including major brands like Firehouse Subs, Clean Juice, and BRIX Holdings.
Final Bite
In 2025, the digital dining experience is no longer optional—it’s expected. As Lunchbox accelerates its growth and product innovation, it’s clear the brand isn’t just building software. It’s helping restaurants meet the moment—with speed, precision, and control baked in.
For more information, visit www.lunchbox.io.
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