In a move set to shake up the creator economy, VideoShops has officially launched as the first AI-powered, open social commerce platform designed to replace outdated affiliate networks. Built for creators, influencers, and everyday tastemakers, the platform gives anyone the ability to open a digital storefront in under 60 seconds — and start earning same-day commissions on sales without the need for brand approvals or minimum follower counts.
Founded by award-winning entertainment executives Abra Potkin and Nicole Winnaman, VideoShops offers a direct path from influence to income. Sellers earn commissions ranging from 10% to 50% on every sale they inspire, while brands can distribute their products across thousands of storefronts with zero upfront costs and 100% performance-based payouts.
“Affiliate tech hasn’t changed in over a decade — it was built for brands, not people,” said Co-CEO Nicole Winnaman. “We eliminated the links, the approvals, and the delays. What we built is a frictionless retail engine where anyone can sell, share, and earn, instantly.”
At the core of VideoShops is the Universal Merchant Engine™ (UME) — proprietary technology that syncs over 400,000 products from 2,200+ brands directly into each creator’s personalized storefront. The AI-powered system automatically tailors product listings to an audience’s interests, ranks items proven to convert, and updates in real time to maximize sales.
Co-CEO Abra Potkin emphasized the platform’s commitment to inclusivity:
“Whether you’re a college student, a beauty expert, or someone whose friends trust your taste, VideoShops lets you monetize it in real time. No gatekeeping. Just access.”
Backed by $42 million in funding from high-profile investors — including Jeff Ubben, Mark Lore, Alex Rodriguez, Dick Costolo, Kevin Mayer, Shervin Pishevar, and Chris Barkley — the platform aims to redefine social selling by turning sharing into global currency.
VideoShops is now live on the App Store and Google Play. To launch your own storefront in under a minute, visit www.VideoShops.com.
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