Celebrating 50 years of nail innovation, ORLY becomes the Sparks’ first-ever Official Nail Partner, spotlighting the power of women, beauty, and sport.
There are some partnerships that just make sense. ORLY—the legendary Los Angeles nail brand that invented the French Manicure—has tipped off its 50th anniversary in true courtside fashion, becoming the first-ever Official Nail Partner of the WNBA’s LA Sparks. Two LA icons. One unforgettable collaboration. And trust me, it’s giving nothing but glam, grit, and greatness.
From Hollywood Sets to Hardwood Courts
In the 1970s, ORLY founder Jeff Pink shook up the beauty world when he created The Natural Nail Look to help actresses quickly switch between wardrobe changes on set. The look, later rebranded as the French Manicure after dazzling Paris Fashion Week, became one of the most iconic nail trends in history.
Fast-forward five decades, and ORLY is still rewriting the beauty playbook—this time courtside with the powerhouse women of the LA Sparks.
A Cultural Slam Dunk
The timing couldn’t be better. Women’s sports viewership is at an all-time high, with athletes influencing culture well beyond the game. Through this three-year partnership, ORLY and the Sparks are putting nail artistry front and center with custom player looks, behind-the-scenes beauty content, and even a brand-new “ORLY Nail Check Cam.” Fans will not only catch the action on the floor but also get a close-up of the manicures that are setting trends from the locker room to the living room.
And for fans who want to rock their own Sparks-inspired nails, ORLY is releasing a limited-edition Game Day Glam kit. The collection includes three LA Sparks–inspired shades, plus a top coat, Nail Defense base coat, and cuticle oil—everything needed for a courtside-worthy manicure.
Legacy Meets Leadership
Tal Pink, VP of Business Development at ORLY, summed it up perfectly: “For 50 years, ORLY has championed individuality, creativity, and innovation… There’s no better way to honor that legacy—and our LA roots—than by partnering with the LA Sparks to celebrate the brilliance of women in sports.”
Christine Monjer, President of the LA Sparks, echoed that sentiment: “Partnering with ORLY is a perfect match—two iconic Los Angeles brands that have been inspiring confidence, creativity, and excellence for decades. We’re excited to bring this unique partnership to life for our fans in LA and beyond.”
More Than Just Nails
This partnership is about more than manicures—it’s about visibility, empowerment, and redefining where beauty shows up. By aligning with the Sparks, ORLY is celebrating the women who are not only changing the game on the court but also shaping culture off of it.
As ORLY kicks off its year-long 50th anniversary celebration, expect more boundary-pushing collaborations, activations, and cultural moments that highlight how beauty and sports continue to intersect in powerful, inspiring ways.
So here’s to ORLY and the Sparks—a duo that proves when legacy meets leadership, the results are nothing short of game-changing.
Michelle M. Mitchell is the Publisher of OMG Culture Magazine, a global multicultural online news publication. With a passion for storytelling and a keen editorial vision, she leads the magazine’s coverage of culture, society, and luxury lifestyle. As a contributor, Michelle brings her expertise in high-profile events, entertainment, and community features, offering readers a distinctive and engaging perspective.
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