When fashion and culture meet on the biggest stage in America, it’s more than a campaign—it’s a moment. That’s exactly what Women’s Wear Daily (WWD) and OUTFRONT Media are delivering this fall, as they team up for a landmark billboard initiative celebrating National Hispanic Heritage Month 2025.
The campaign, which launched in New York’s iconic Times Square and will run nationwide through October 15, spotlights the vision and artistry of legendary Hispanic designers who forever reshaped global fashion. This isn’t just about fashion—it’s about heritage, pride, and the power of representation on screens seen by millions every day.
WWD, celebrating its own milestone 115th anniversary this year, curated a lineup of “Newsmakers, Originals, and Legends” from its anniversary issue to lead the campaign:
- Oscar de la Renta: The Dominican-born designer whose name became synonymous with timeless elegance and red-carpet royalty.
- Manolo Blahnik: The shoemaker whose handcrafted heels aren’t just footwear—they’re cultural icons.
- Narciso Rodriguez: The Cuban-American designer whose sharp, minimalist aesthetic has dressed First Ladies and redefined modern design.
“This campaign is a powerful reminder of how fashion reflects culture and community,” said Amanda Smith, CEO of Fairchild Media Group. “WWD is proud to honor the legacy of these extraordinary Hispanic designers whose vision and artistry have shaped the industry in lasting ways.”
And what better partner to amplify those voices than OUTFRONT Media? With one of the largest out-of-home footprints in North America, they’ve turned subway stations, highways, and city skylines into cultural canvases. Times Square—the beating heart of fashion and media—was the perfect starting point.
“We’re proud to once again partner with WWD during National Hispanic Heritage Month, using OUTFRONT’s platform to spotlight these incredible designers,” said Liz Rave, Vice President of Marketing at OUTFRONT. “Their talent and trailblazing spirit inspire us, and we’re honored to showcase their creativity in the powerful, real-world medium this campaign deserves.”
What makes this collaboration hit harder is the theme of this year’s Hispanic Heritage Month: “Collective Heritage: Honoring the Past, Inspiring the Future.” It’s not just a look back—it’s a call to action for the next generation of creatives, designers, and dreamers. To see de la Renta, Blahnik, and Rodriguez celebrated in lights across the country sends a message: Hispanic contributions to fashion aren’t side notes, they’re center stage.
For WWD, the campaign extends its longstanding mission of recognizing global talent and diversity in design. For OUTFRONT, it’s another example of how real-world media can be a force for cultural connection. For the rest of us, it’s a reminder that style isn’t just what we wear—it’s who we are, and where we come from.
Standing in Times Square, looking up at the giant screens glowing with images of these legends, you can feel it: heritage meets high fashion, and the future looks inspired.
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