A New Era of Effortless Elegance
When it comes to timeless style with a modern pulse, Sofia Richie Grainge has become the blueprint. Her quiet-luxury aesthetic and instinctive sophistication have captivated a generation—so it’s no surprise that the fashion world paused for applause when REVOLVE and Sofia officially unveiled SRG, a brand that translates her signature look into a wearable lifestyle.
SRG—created and designed entirely by Sofia—embodies the essence of her personal philosophy: considered, confident, and entirely your own. Think: polished yet effortless, timeless yet modern. From the perfect drape of a silk shirt to the sculpted structure of a blazer, every detail speaks to intentional design and enduring elegance.
“SRG is a reflection of the way I’ve always approached getting dressed—intentional, timeless, and personal,” says Sofia Richie Grainge. “I wanted to create a brand people return to season after season, with pieces built on quality and created for longevity.”
That idea of longevity runs deep through the SRG collection, which invites women to invest in pieces that will outlast trends and seasons. Neutral palettes, elevated tailoring, and beautifully considered fabrics define the debut drop—featuring suiting, refined outerwear, fluid silk shirting, and versatile dresses that slip seamlessly between day and night.
For REVOLVE, known for curating what’s next for Millennial and Gen Z shoppers, this collaboration signals an evolution.
“We’re thrilled to officially launch SRG, a brand that has been thoughtfully developed in close partnership with Sofia,” says Raissa Gerona, Chief Brand Officer for REVOLVE Group Inc. “From its clean lines to its classic silhouettes and refined craftsmanship, SRG is a celebration of modern femininity.”
It’s also a power move for REVOLVE’s ever-expanding portfolio of in-house brands—solidifying their position as a global style destination. With Sofia guiding the creative vision, SRG becomes more than fashion—it’s a masterclass in quiet confidence.
The debut collection, priced from $250–$1,850 and available in sizes XXS–XL, is now live exclusively on REVOLVE.com, FWRD.com, and srg-atelier.com.
Founded in 2025, SRG stands as the physical manifestation of Sofia’s journey as an entrepreneur, muse, and tastemaker—a wardrobe built for women who dress with intention, elegance, and joy.
Michelle M. Mitchell is the Publisher of OMG Culture Magazine, a global multicultural online news publication. With a passion for storytelling and a keen editorial vision, she leads the magazine’s coverage of culture, society, and luxury lifestyle. As a contributor, Michelle brings her expertise in high-profile events, entertainment, and community features, offering readers a distinctive and engaging perspective.
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