Marc Jacobs Introduces JOY: A Season-Long Celebration of Art, Style & Creative Self-Expression

Marc Jacobs launches JOY, a season-long Fall 2025 campaign blending fashion, art, and individuality with exclusive drops, bold visuals, and global events.
Michelle M Mitchell Avatar

This Fall, Marc Jacobs merges fashion, art, and individuality in a multi-sensory campaign redefining what it means to express yourself through style.

This Fall, Marc Jacobs is giving us more than just a fashion collection—he’s delivering a movement. With the launch of JOY, Marc redefines the season, inviting us to embrace art, individuality, and unapologetic self-expression like never before. From the very first look, JOY feels like a love letter to creativity—fashion that isn’t just worn, but lived.

The season kicks off today, July 31st, with Marc Jacobs’ Fall 2025 collection, showcasing everything from luxurious suedes and sculptural handbags to bold footwear and statement-ready pieces. At the heart of it all? The Cristina, a striking handbag that blends modern-day elegance with versatility, and the 72 Spring Sneaker, a vintage-inspired trainer with a feminine edge. It’s uptown polish meets downtown cool, all in true Marc Jacobs style.

Photographed by Nick Newbold and styled by Stella Greenspan, JOY captures raw New York beauty. Models Mona Tougaard, Xiao Wen Ju, and Diana Silvers transform hidden corners of the city into cinematic moments that feel as much about art as fashion. And speaking of art—Marc tapped David Shrigley, Hattie Stewart, and Derrick Adams, whose visionary interpretations bring bold, joyful energy to every frame and tease the limited-edition capsules set to drop this September.

JOY isn’t just a campaign—it’s an evolving experience. With upcoming collaborations, exclusive product drops, and global events rolling out through the season, Marc Jacobs proves that style can be transformative, playful, and deeply personal. This Fall, JOY is more than fashion—it’s a feeling. And trust me, you’ll want in.

Tagged in :

Michelle M Mitchell Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *