The children’s fashion brand celebrates family traditions, timeless holiday style, and the special memories that make certain outfits impossible to part with.
There is something magical about dressing up for the holidays. Whether it’s a little girl’s first velvet dress, a perfectly tied bow, or the excitement of slipping into a special outfit for Christmas morning, those moments often become cherished family memories.
For supermodel Chanel Iman, holiday fashion is about much more than looking beautiful. It’s about carrying on traditions, celebrating family, and creating memories her children will treasure for years to come.
Luxury children’s clothing brand Janie and Jack is bringing that sentiment to life with its holiday campaign, “The Memories We Wear,” starring Iman and her three daughters, Cali, Cassie, and Capri.
The campaign captures the beauty of motherhood, the joy of family traditions, and the sentimental connection families develop with clothing worn during life’s most meaningful celebrations.
A Holiday Tradition Passed From Mother to Daughters
Long before Chanel Iman became an internationally recognized model and mother of three, she was a little girl experiencing the excitement of getting dressed for Christmas.
Her mother made holiday dressing an occasion, complete with velvet bows, patent leather shoes, and carefully selected outfits that made the season feel extraordinary.
Today, Iman is continuing those traditions with her own daughters.
From Christmas Eve celebrations and holiday parties to annual family photographs, she enjoys selecting outfits that reflect each daughter’s personality while creating a coordinated family look.
And just like her mother, Iman understands that those special garments often become treasured keepsakes.
One of her most meaningful holiday memories is the first Christmas her blended family celebrated together.
“That first Christmas together as a blended family will always be really special to me,” said Chanel Iman. “All of the kids wore Janie and Jack, and those outfits represent so much more than just what they were wearing. It was the beginning of a new chapter for our family.”
She hopes that years from now, when her children revisit those photographs, they will remember not simply the beautiful outfits they wore, but the love and happiness surrounding that special occasion.
Holiday Fashion That Celebrates Individuality
One of the standout elements of the campaign is its sophisticated black-and-white fashion story.
Rather than dressing her daughters in identical outfits, the collection features complementary looks that allow each child’s personality to shine.
The result is a beautiful balance of classic elegance, youthful charm, and timeless holiday sophistication.
| Featured Looks The Velvet Spotlight Dress, $109, sizes 6–12M to 12 (online exclusive) The Velvet Trim Bow Dress, $89, sizes 6–12M to 16 Scalloped Wide Leg Jumpsuit, $89, sizes 12–18M to 12 Available at JanieandJack.com and in select Janie and Jack stores |
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Each piece is fully lined and thoughtfully designed for special occasions, from holiday portraits and festive family dinners to a child’s first visit with Santa Claus.
More Than Fashion: Clothing That Tells a Family’s Story
What makes “The Memories We Wear” particularly meaningful is its recognition that fashion often becomes part of our personal history.
As a mother, I know how quickly children grow and how certain outfits become reminders of special milestones. A dress worn to a first holiday celebration or a beautiful ensemble captured in a family portrait can eventually become something a parent simply cannot bring themselves to give away.
It’s not necessarily about how much the outfit costs or even how beautiful it looks.
It’s about remembering who wore it, where you were, and how that moment made you feel.
That emotional connection is at the heart of Janie and Jack’s latest campaign.
Alison Stiefel, Chief Marketing Officer of Janie and Jack, explains that Iman’s authentic relationship with the brand makes the collaboration especially meaningful.
“What I love most about this campaign is that Chanel already had a special memory of Janie and Jack with her family before we ever worked together,” said Stiefel.
She emphasized that while Janie and Jack creates beautiful, timeless clothing for family celebrations, the lasting value comes from the memories families create while wearing those pieces.
Celebrating Modern Families and Meaningful Traditions
Another beautiful aspect of this campaign is its celebration of blended families and the many ways families establish their own traditions.
For Iman, the first Christmas celebrated together as a blended family marked the beginning of an important new chapter. The children’s coordinated holiday outfits became a visual reminder of that moment.
By sharing her personal experience, Iman brings authenticity to a campaign that extends beyond children’s clothing.
It highlights how family traditions evolve, how parents bring cherished memories from their own childhoods into the present, and how something as simple as choosing holiday outfits can become a meaningful annual ritual.
And while trends may change with every season, those sentimental connections never go out of style.
Where to Shop the Holiday Collection
The featured styles from Janie and Jack’s “The Memories We Wear” campaign are available through the brand’s official website and select retail locations.
Visit Janie and Jack’s official website to explore the brand’s children’s clothing and holiday collections. Availability, sizes, and pricing may vary.
The OMGCulture Takeaway
In a world where children’s fashion trends change almost as quickly as children outgrow their clothes, Janie and Jack’s “The Memories We Wear” offers a meaningful reminder that some pieces deserve to be treasured.
Through Chanel Iman and her daughters, the campaign tells a story about motherhood, family, personal style, and the traditions that connect generations.
Because years from now, when families open their holiday photo albums, they may not remember every present under the tree.
But they will remember the smiles, the laughter, the people gathered around them, and perhaps that beautiful little holiday dress that made the occasion feel extra special.
And sometimes, those are the most precious gifts of all.
Michelle M. Mitchell is the Publisher of OMG Culture Magazine, a global multicultural online news publication. With a passion for storytelling and a keen editorial vision, she leads the magazine’s coverage of culture, society, and luxury lifestyle. As a contributor, Michelle brings her expertise in high-profile events, entertainment, and community features, offering readers a distinctive and engaging perspective.
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