Her Most Personal Fragrance Yet
Jessica Simpson is celebrating a major milestone — the 20th anniversary of her billion-dollar lifestyle empire — with something intimate, modern, and powerfully feminine: a new fragrance called Mystic Canyon.
It’s been five years since Simpson last stepped into the fragrance arena, but this launch feels like a full-circle moment. Teaming up again with Parlux, the prestige fragrance house behind some of today’s biggest celebrity and designer scents, Jessica channels the essence of her own evolution — from chart-topping singer and actress to mother, mogul, and muse.
Inspired by her upcoming album Nashville Canyon, Mystic Canyon is an amber-floral dream designed for the woman who moves through life boldly and unapologetically. The scent opens with a flirtatious sparkle of pink pepper, black currant, and purple plum, then softens into a bouquet of Turkish rose, jasmine, and creamy iris. The base melts into vanilla bean, amber, and cedarwood, creating a smooth, grounded finish — like golden hour bottled up.
“Mystic Canyon is about honoring the strength I’ve discovered, the softness I’ve learned to embrace, and the freedom that comes from being unapologetically yourself,” says Simpson. “It’s a journey bottled — a reminder that every woman carries her own mystery and magic.”
Every detail — from the turquoise-topped bottle to the etched western motif — nods to Jessica’s roots and her signature mix of Southern soul and glamour.
“Jessica has always been ahead of her time in connecting with her audience through fragrance,” adds Lori Singer, President of Parlux. “With Mystic Canyon, she delivers something deeply personal — confident, individual, and undeniably Jessica.”
Available now exclusively at JCPenney, the collection includes:
- Eau de Parfum 3.4 oz / 100 mL – $60 USD
- Eau de Parfum 1.0 oz / 30 mL – $35 USD
- Gift Set (3.4 oz + 0.34 oz rollerball) – $65 USD
Two decades in, The Jessica Simpson Collection continues to embody modern Americana — stylish, accessible, and authentically her. As Jessica steps into this next chapter, Mystic Canyon isn’t just a scent — it’s a celebration of confidence, creativity, and a legacy that still shines bright.
Michelle M. Mitchell is the Publisher of OMG Culture Magazine, a global multicultural online news publication. With a passion for storytelling and a keen editorial vision, she leads the magazine’s coverage of culture, society, and luxury lifestyle. As a contributor, Michelle brings her expertise in high-profile events, entertainment, and community features, offering readers a distinctive and engaging perspective.
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