The seasoned media executive takes on an expanded leadership role, overseeing revenue strategy, brand partnerships, and business development across Hearst Media Production Group’s growing television and digital portfolio.
In an entertainment industry where audiences are consuming content across more platforms than ever before, strategic leadership and innovative brand partnerships have become essential to business growth. Hearst Media Production Group (HMPG) is positioning itself for its next chapter with the promotion of Amy DeGregorio to Executive Vice President, Sales & Revenue, a newly created executive leadership position.
The appointment marks a significant milestone in DeGregorio’s career and signals HMPG’s commitment to expanding its commercial opportunities across traditional television, streaming, digital content, and emerging media platforms.
Previously serving as senior vice president and managing director of sales for HMPG’s educational and informational (E/I) programming, DeGregorio brings decades of experience in media sales, integrated marketing, strategic partnerships, and revenue development to her expanded role.
A New Leadership Role With a Broader Vision
Since 2022, DeGregorio has led HMPG’s sales marketing team and spearheaded new business-development initiatives, cultivating relationships with national advertisers, organizations, and foundations.
Her ability to connect brands with meaningful programming has helped establish partnerships that extend beyond conventional advertising.
In her new position, DeGregorio joins HMPG’s executive leadership team and will serve as a strategic advisor to company president Bryan Curb.
Her responsibilities include developing and executing revenue-growth strategies, overseeing sales and sponsorship activities, identifying new commercial opportunities, and expanding partnerships across the company’s entire content portfolio.
The expanded role encompasses linear television, branded entertainment, digital-native productions, streaming services, and emerging distribution platforms.
“Amy has done an exceptional job building meaningful brand partnerships and seamlessly integrating sponsors into our E/I programming,” said Bryan Curb, president of HMPG. “As HMPG continues to expand, we want to bring that same expertise and strategic approach to our entire portfolio, creating new opportunities for brands to engage with our award-winning content and loyal audiences.”
From Music Marketing to Executive Leadership
DeGregorio’s professional journey reflects the evolution of the modern media industry.
She began her career at MTV Networks, working in music marketing and promotion during an era when television played a defining role in shaping popular culture and entertainment trends.
She subsequently held positions at ABC Television, truTV, and NBCUniversal, building expertise across major entertainment and broadcasting organizations.
Before joining Litton Entertainment, the company that would eventually become HMPG, DeGregorio served as director of strategic and integrated marketing at CBS Television Stations.
In 2016, she joined Litton as senior director of integrated marketing and steadily advanced through the organization.
Her career progression included a promotion to vice president of integrated marketing, followed by her appointment as senior vice president of client solutions in 2020.
When Litton Entertainment was rebranded as Hearst Media Production Group in 2022, DeGregorio continued her leadership trajectory as senior vice president and managing director of sales for educational and informational programming.
Her latest promotion represents both professional recognition and a significant expansion of her influence within the company.
DeGregorio earned her bachelor’s degree in media studies from New York University, graduating magna cum laude and earning dean’s list recognition.
Expanding Revenue Opportunities Across a Global Media Portfolio
HMPG’s programming reaches audiences through an extensive distribution network spanning broadcast television, connected television, streaming services, and digital platforms.
The company currently produces more than 30 original series and hundreds of hours of content annually.
Its programming library includes approximately 85 series and 6,000 episodes, with content distributed in 100 countries.
Among its nationally recognized educational and informational programming blocks are:
- Weekend Adventure, airing on ABC stations
- CBS WKND, airing on the CBS Network
- The More You Know, airing on NBC
- One Magnificent Morning, airing on The CW
- Mi Telemundo, airing on Telemundo
- Go Time, airing on independent television stations
HMPG has also expanded its presence in free ad-supported streaming television (FAST) through dedicated channels, including Xplore, The Jack Hanna Channel, Rovr Pets, and Lucky Dog Channel.
For advertisers and sponsors, this diversified portfolio creates opportunities to connect with audiences across multiple viewing environments.
DeGregorio’s expanded responsibilities will be particularly relevant as media companies continue to develop new revenue models that connect traditional broadcasting with digital-first consumption.
Why This Promotion Matters for the Media Industry
The creation of an executive vice president position dedicated to sales and revenue reflects a broader transformation taking place throughout the entertainment business.
Today’s media companies are no longer relying exclusively on traditional advertising models. Instead, they are exploring integrated sponsorships, branded storytelling, streaming partnerships, and multiplatform audience engagement.
DeGregorio’s background in integrated marketing and client solutions positions her to help HMPG navigate these opportunities.
Her promotion also highlights the importance of experienced women executives in shaping the business strategies of major media organizations.
As companies reconsider how they distribute content, engage audiences, and create value for advertisers, leaders who understand both creative programming and commercial partnerships will play increasingly important roles.
A New Chapter for Hearst Media Production Group
For HMPG, DeGregorio’s appointment is more than an executive promotion. It represents an investment in a coordinated revenue strategy across the company’s growing collection of content and distribution platforms.
For DeGregorio, it is the latest chapter in a career spanning music television, broadcast networks, integrated marketing, and executive sales leadership.
As the lines between television, streaming, and digital entertainment continue to evolve, her expanded leadership role places her at the center of HMPG’s efforts to develop new business opportunities while strengthening relationships with advertisers and audiences.
At OMGCulture.com, we recognize the professionals helping shape the future of business, media, and entertainment. Amy DeGregorio’s promotion is another example of how strategic vision, industry experience, and leadership can create opportunities in an ever-changing media landscape.
About Hearst Media Production Group
Hearst Media Production Group is a business unit of Hearst Television and an independent producer and distributor of original programming for broadcast and cable networks, television stations, and streaming services.
The company produces Emmy Award-winning programming for domestic and international audiences, with offices in New York, Los Angeles, and Charlotte. HMPG is represented by United Talent Agency.
OMG Editors is the collective voice of OMG Culture Magazine’s editorial team. This profile is used for articles created and curated by our in-house editors when no individual contributor is assigned. Our editorial team delivers high-quality coverage across culture, lifestyle, luxury, entertainment, society, and global news—maintaining the magazine’s signature standard of excellence.
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