OMG Culture Magazine

The iconic ice cream brand teams up with one of New York City’s most inventive bakeries to create a limited-edition Ube, Vanilla & Cornflake Cookie Dazzler, available only through October 25.

New York City knows a thing or two about iconic food experiences, and when a beloved ice cream brand celebrates half a century in the Big Apple, you can expect something extraordinary.

This October, Häagen-Dazs Shops is celebrating 50 years in New York City by joining forces with Supermoon Bakehouse, the Lower East Side bakery known for its imaginative pastries and unexpected flavor combinations.

The result? A colorful, crunchy, creamy creation called the Ube, Vanilla & Cornflake Cookie Dazzler, available for just 11 days, October 15 through October 25, 2026, at 10 select Häagen-Dazs Shops throughout Brooklyn and Manhattan.

And for dessert lovers who appreciate a little culinary adventure, this collaboration is worth putting on the calendar.

From Brooklyn Beginnings to a New York City Institution

The Häagen-Dazs Shops story began in 1976, when the brand opened its very first retail location on Montague Street in Brooklyn.

Five decades later, the company has grown to more than 200 franchised shops nationwide, offering everything from its signature ice cream scoops to indulgent sundaes, shakes, and frozen desserts.

But this anniversary is about more than the number of years in business. It’s a celebration of New York City, the place where the brand’s retail journey began.

To commemorate the occasion, Häagen-Dazs turned to a fellow New York original that understands how to transform familiar flavors into something unexpected.

Founded in 2017 by Aron Tzimas, Supermoon Bakehouse has developed a following for its inventive croissants, cruffins, doughnuts, and other pastry creations. Its approach combines classic baking techniques with adventurous ingredients and visually striking presentations.

Together, these two brands are bringing a little nostalgia, a little innovation, and plenty of indulgence to the dessert table.

Meet the Ube, Vanilla & Cornflake Cookie Dazzler

A closer look at the limited-edition anniversary dessert.

The new Dazzler begins with Häagen-Dazs’ rich Vanilla Ice Cream, one of the brand’s original flavors, featuring Madagascar vanilla notes.

From there, Supermoon Bakehouse adds three of its signature creations:

• Ube Glaze: A vibrant purple glaze inspired by ube, the purple yam popular in Filipino desserts.
• Honey Roasted Cornflake, Macadamia & White Chocolate Cookie: Crumbled cookie pieces that bring a combination of sweetness, nuttiness, and crunch.
• Honey Joy Cluster: A crispy, honey-flavored addition that introduces another layer of texture.

The dessert is finished with whipped cream, more Honey Joy Cluster, and a final drizzle of Ube Glaze.

It’s an interesting combination that brings together the familiar comfort of vanilla ice cream with flavors and textures that reflect New York City’s diverse culinary landscape.

For those unfamiliar with ube, its beautiful purple color has helped make it a favorite in contemporary desserts, while its subtly sweet, earthy flavor pairs particularly well with creamy ingredients.

And let’s not overlook the cornflake cookie. The combination of roasted cereal, macadamia nuts, and white chocolate adds a playful twist to the traditional ice cream sundae.

A Collaboration Celebrating Two New York Originals

According to Adam Hanson, President of Häagen-Dazs Shops, the collaboration represents an opportunity to honor the brand’s history while introducing something new to its customers.

Hanson described the partnership as a fitting way to commemorate the anniversary of the company’s first Brooklyn shop, highlighting Supermoon Bakehouse’s creative interpretation of a Häagen-Dazs classic.

Supermoon Bakehouse founder Aron Tzimas echoed that sentiment, explaining that the dessert combines nostalgic elements with the bakery’s signature ingredients to create something both familiar and new.

It’s that balance of tradition and experimentation that makes this collaboration particularly interesting.

New York City’s food culture has always been shaped by businesses willing to embrace new ideas, celebrate different culinary traditions, and give customers something they haven’t experienced before.

This anniversary dessert brings those qualities together in one cup.

Where to Find the Limited-Edition Dazzler in NYC

The Ube, Vanilla & Cornflake Cookie Dazzler is available at the following 10 Häagen-Dazs Shops locations through Sunday, October 25, 2026, while supplies last.

Brooklyn

Manhattan

A Golden Anniversary with a Sweet Beginning

The celebration officially kicked off on Thursday, October 15, at the original Montague Street location in Brooklyn.

To mark the milestone, the first 50 guests in line were offered special anniversary treats, including 50-cent Dazzlers, $50 gift cards, and additional commemorative gifts.

While that opening-day celebration has passed, New Yorkers still have one week to experience the limited-edition dessert.

And with only 10 participating locations, this is an exclusive treat rather than a nationwide menu launch.

Michelle’s Take: Fifty Years Deserves Something Special

There’s something wonderful about seeing an established brand celebrate its history by embracing the creativity of a newer business.

Häagen-Dazs could have introduced a commemorative flavor and called it a day. Instead, the company partnered with a New York bakery that has built its reputation on challenging expectations.

I particularly appreciate the decision to incorporate ube into this anniversary creation. New York City’s culinary identity is shaped by cultures from around the world, and ingredients like ube reflect the exciting ways those influences continue to inspire American desserts.

The combination of vanilla ice cream, purple ube glaze, honey-roasted cornflake cookies, and crunchy clusters certainly sounds like a dessert worth exploring.

Whether you’re a longtime Häagen-Dazs fan, a Supermoon Bakehouse enthusiast, or simply someone who enjoys discovering interesting food experiences, this limited-time collaboration offers another reason to explore New York City’s dessert scene.

Just remember, the celebration ends October 25. If you’re planning to try the Ube, Vanilla & Cornflake Cookie Dazzler, don’t wait until the last minute.

After all, 50 years of ice cream memories deserve a sweet celebration.

For additional information, visit Häagen-Dazs or Supermoon Bakehouse.

Michelle M Mitchell

Michelle M. Mitchell is the Publisher of OMG Culture Magazine, a global multicultural online news publication. With a passion for storytelling and a keen editorial vision, she leads the magazine’s coverage of culture, society, and luxury lifestyle. As a contributor, Michelle brings her expertise in high-profile events, entertainment, and community features, offering readers a distinctive and engaging perspective.