Southern California—Caribe Cooler U.S. launch, get ready to crack open a taste of Mexico’s laid-back good life. Beginning summer 2025, Caribe Cooler, Mexico’s legendary ready-to-drink alcoholic beverage, is finally hitting U.S. shelves. For decades, this vibrant fruit-forward drink has been the life of the party across Mexico, and now, it’s bringing its chilled, tropical energy north of the border.
With 37 years of history and a loyal fan base in Mexico, Caribe Cooler isn’t just another RTD—it’s a cultural icon. Known for its bold flavors and easy-drinking vibe, the brand is starting its American journey with a smart first move: launching in Southern California, a market where Latino and general consumers are hungry for authentic, flavor-driven beverages.
The debut lineup features two classics: Peach and Tropical (Mango-Pineapple), both packaged in sleek 12-oz. 4-packs. Each can carries 4.7% ABV and will retail for a suggested $9.99—a price point that makes it easy to grab a pack for a beach day, backyard hang, or casual party.
“Caribe Cooler has connected with generations since 1987,” says Osvaldo Valente, CEO of Bepensa Spirits. “It’s for people who want something tasty, refreshing, and easy to drink.”
Backing the launch are two powerhouse distributors: Mexcor International and Sunset Distributing Company. Both see massive growth potential in a U.S. market hungry for ready-to-drink beverages with real cultural roots.
“This is a brand with flavor, history, and personality,” says Frank Scheepers, Commercial Export Director at Bepensa Spirits. “We’re here to build a strong, lasting presence.”
From the beach to the backyard, Caribe Cooler is positioning itself as the RTD for consumers who like their drinks with a little sunshine, a lot of flavor, and a touch of Mexican heritage. And if the SoCal rollout is any indication, this won’t just be a summer fling—it’s the start of a long-term love affair between Caribe Cooler and the U.S.
Retired U.S. Army Combat Veteran | NAHJ Member | Writer | Cultural Advocate
I’m Daniel Crespo-Montero Sr., although many know me as El Indio Gordo. I’m the Managing Editor of OMG Magazine, a retired U.S. Army combat veteran, a member of the National Association of Hispanic Journalists (NAHJ), and a writer with a passion for culture, community, and storytelling.
My journey hasn’t exactly followed a traditional path, and I wouldn’t have it any other way.
I spent more than three decades in the U.S. Army, working in military law enforcement, paralegal services, and human resources. I also hold a Bachelor’s degree in Sociology and Spanish and an Associate degree in Small Business Entrepreneurship. Those experiences have shaped how I understand people, leadership, and the world around me.
As a proud Boricua with Indigenous Taíno roots, cultural preservation is especially important to me. Within the Higuayagua Taíno community, I’ve served in several leadership roles and currently serve as Pennsylvania’s Regional Kasike and Bahari for Atunwa.
My community involvement has also included serving as a New York City Ambassador for the National Puerto Rican Chamber of Commerce. I’m also a former Boy Scout and proud Scout dad.
As Managing Editor, I enjoy exploring entertainment, lifestyle, food and beverages, travel, business, and culture. I believe journalism should inform, entertain, challenge perspectives, and give a voice to stories that might otherwise go unnoticed.
Beyond the magazine, I’m a father, grandfather, cultural advocate, and independent writer who enjoys sharing observations, experiences, and occasionally a little humor.
I certainly don’t know everything, but I’m always willing to learn something new. And if something catches my attention, chances are I’ll have a few words to share about it.
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